In the current society, the tide of smoking in public places is increasingly surging, and the smoking ban on high-speed rail is a typical one. Once smoking areas are disappearing, forcing smokers to change their habits. The nicotine mouth film has become an “invisible solution”, and the consumption behavior has changed from the traditional lighting of cigarettes to “dissolving on the tongue”. According to the user survey data model, in public places, the frequency of use of oral film is far more than the traditional patch, the proportion is as high as [X]%, fully demonstrating its convenience and concealment, which has triggered a revolution in smoking scenes.
At the technical level, the mucosal delivery system ushered in a nanoscale transformation. By optimizing the formulation, the bioavailability of nicotine mouth film increased by 37%. Philip Morris International, for example, has a new Ph-responsive film technology that delivers nicotine precisely in 12 seconds. The technology uses a special film material to quickly and accurately release nicotine to the oral mucosa according to the pH change of the oral environment, greatly improving the experience and effect, and breaking the bottleneck of traditional nicotine delivery technology.
In terms of regulation, e-cigarettes face PMTA certification difficulties, and the procedure is complex and costly. In sharp contrast, nicotine mouth containing membranes have GRAS (Generally Recognized as safe) certification, which gives them a regulatory shortcut. Some brands even use the dietary supplement classification to subtly circumvent the regulation of tobacco products. For example, by positioning the product as a dietary supplement, a brand successfully evaded the strict restrictions of tobacco regulation and expanded rapidly in the market.
In the area of capital, British American Tobacco’s acquisition of Niconovum shows the determination of multinational pharmaceutical companies in the field of nicotine replacement. At the same time, the share price of soluble film production equipment manufacturers increased by 89% annually, and the logic behind it is that the explosive growth of the demand for nicotine mouth containing film market has driven the vigorous development of the upstream equipment manufacturing industry.
Looking to the future, with the further development of science and technology, brain-computer interfaces and smart films are expected to be combined to build a digital withdrawal system that can regulate nicotine release. Smokers can accurately adjust the amount of nicotine released by the mouth membrane through the brain-computer interface according to their own nicotine dependence and real-time needs, helping to achieve a more scientific and more efficient smoking cessation goal, and opening up a new battlefield in the nicotine replacement market.
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